Mass Marketing Intern – Summer 2025

Make-A-Wish Canada Internship ProgramYour internship can change lives!Our paid summer internship program is crafted to provide students from all backgrounds with an impactful non-profit work experience, fostering a deep understanding of the sector. Our program is dedicated to equipping students with hands-on experience and sector knowledge needed for their future careers while making meaningful contributions to our organization. Interns at Make-A-Wish® Canada have the opportunity to work in their preferred areas of interest, on significant projects alongside industry leaders.WHAT’S IN IT FOR YOU?

• Meaningful opportunities to make a difference in the lives of children with critical illnesses within your community and across Canada
• Hands-on project experience in real-time and a deep understanding of the non-profit sector
• An inclusive & collaborative team environment where you feel valued and inspired

WHERE YOU COME INWe are looking for a Mass Marketing Intern to join our Brand & Integrated Marketing team at Make-A-Wish® Canada. Working with the Mass Marketing & Digital team and reporting to the Manager of Annual Giving, this internship provides an opportunity to work closely with a team of professionals in the nonprofit sector, gaining hands-on experience in mass & direct mail fundraising and marketing.This role is based out of our office in Toronto (North York).This is a full-time summer internship at 35 hours per week, Monday to Friday, and is on a hybrid model (2 days in office/3 days work from home office). The expected/ideal start date for the successful candidate is May 12th, 2025, with an end date of August 1st, 2025 (12 weeks).WHAT YOU WILL DODonor Stewardship & Story

• Review and analyze existing materials in the journey to identify gaps, outdated information, or areas for improvement. Review emails, letters, videos, and other materials and verify that messages are clear, engaging, and up-to-date, and identify any gaps.
• Provide recommendations for refreshing or enhancing stories to better align with donor interests and motivations.

• Work with our Communications team to identify new stories/content to leverage for donor stewardship, including newsletters and key moments (Father’s Day, Back to School, etc.)

• Help design and build the Summer Supporter Survey in SurveyMonkey, ensuring the questions are clear, engaging, and easy to answer.

+ Collaborate with the team to refine the survey questions, ensuring they align with our organization’s tone and goals.
+ Test the survey on both desktop and mobile devices to confirm functionality and clarity.
+ Assist in scheduling and distributing the survey to supporters through email or other channels.
+ Monitor survey responses, flag any issues, and provide insights to help improve donor engagement.Direct Mail Fundraising

• Complete an audit of the integrated direct mail landscape.
• Research trends and best practices in the direct mail industry, focusing on innovations and strategies used in both nonprofit organizations.
• Analyze how organizations are adapting to current challenges, such as postal delays, increased costs, and competition from digital channels.
• Compile examples of successful direct mail campaigns.
• Identify opportunities for our organization to enhance our direct mail program, including potential areas for cost savings or increased impact.
• Present findings to the team, offering actionable recommendations to improve our direct mail strategy and align with industry standards.

WHAT YOU BRING

• Education in communications, marketing, public relations, or a related field (or working towards).
• Current student or a recent graduate.
• Some related experience is preferred.
• Must be between 18 and 30 years of age (requirement of Canada Summer Jobs funding).
• Must be a Canadian citizen, permanent resident, or refugee to whom refugee protection has been conferred under the Immigration and Refugee Protection Act (requirement of Canada Summer Jobs funding).
• Excellent writing, editing, and proofreading skills.
• Strong interest in nonprofit communications and brand management.
• Innovative, creative, resourceful self-starter; you enjoy challenging yourself.

• A clear Criminal Background Check will be required.

YOUR WORK ENVIRONMENT

• Hybrid work environment, requiring working in the office 2 days per week and working from a home office 3 days per week.

Physical/Mental Effort

• Work with multiple demands and changing/overlapping priorities.

How to applyIf everything you’ve read so far sounds like you, we encourage you to apply now! The deadline to apply is May 5^th, 2025, at 11:59pm ET.To apply, please navigate to: https://jobs.dayforcehcm.com/en-CA/makeawishca/CANDIDATEPORTAL/jobs/967Make-A-Wish Canada provides equal opportunity in employment and encourages applications from all qualified candidates. Reasonable accommodations due to disability are available on request at any stage of the hiring process.Our Commitment to IDEAMake-A-Wish Canada (MAWC) is committed to Inclusion, Diversity, Equity, and Access (IDEA). We believe that it is essential to our mission that we build a diverse, balanced, and vibrant workforce that reflects the diversity of the communities we serve and seek to serve. Research has shown that candidates from underrepresented groups often only apply when they feel 100% qualified. Therefore, we ask that even if you do not see yourself fully reflected in every job requirement listed on this posting, to still apply.Recruitment processOur recruitment process is swift in pace. Once applications are reviewed, we will contact our shortlisted candidates. Our typical process includes a phone screen, one or two interviews, and reference checking, followed by an offer and a criminal background check for the successful candidate.We would like to thank all applicants for their interest in working with us!ABOUT MAKE-A-WISH® CANADASince 1983, Make-A-Wish Canada has granted over 39,500 wishes across the country, over 1,000 last year alone. As an independently operating affiliate of Make-A-Wish International, Make-A-Wish Canada is part of the network of the world’s leading children’s wish-granting organization. We serve children in every community in Canada, and in more than 50 countries worldwide.JOIN OUR ONLINE COMMUNITYFor more information on how you can support Make-A-Wish^® Canada or get involved please visit our website at makeawish.ca.

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Tagged as: Communications, Marketing, Public Relations