Marketing Intern (Gaming & Streaming) – Summer 2025

Make-A-Wish Canada Internship ProgramYour internship can change lives!Our paid internship program is crafted to provide students from all backgrounds with an impactful non-profit work experience, fostering a deep understanding of the sector. Our program is dedicated to equipping students with hands-on experience and sector knowledge needed for their future careers while making meaningful contributions to our organization. Interns at Make-A-Wish^® Canada have the opportunity to work in their preferred areas of interest, on significant projects alongside industry leaders.WHAT’S IN IT FOR YOU?

• Meaningful opportunities to make a difference in the lives of children with critical illnesses within your community and across Canada
• Hands-on project experience in real-time and a deep understanding of the non-profit sector
• An inclusive & collaborative team environment where you feel valued and inspired

WHERE YOU COME INWe are looking for a Gaming & Streaming Intern to join our Brand & Integrated Marketing team at Make-A-Wish^® Canada. Working with the Mass Marketing & Digital team and reporting to the Senior Manager of Digital Marketing, this internship provides an opportunity to work closely with a team of professionals in the nonprofit sector, gaining hands-on experience in mass & direct mail fundraising and marketing.This role is based out of our office in Toronto (North York). This is a full-time internship at 35 hours per week, Monday to Friday, and is on a hybrid model (2 days in office/3 days work from home office). The ideal start date for the successful candidate is by mid-June, with an end date of September 26th, 2025.WHAT YOU WILL DOThe Gaming & Streaming Intern will support the development and growth of our gaming and streaming fundraising program. This role will assist in recruitment efforts, build digital presence, create supporter journeys, develop content, and provide regular performance reporting—all contributing to the success of our upcoming August event and beyond.Key Responsibilities:

• Research and recommend best practices in charity gaming/streaming to inform ongoing strategy.
• Assist in building a strong presence for our gaming and streaming initiatives across digital platforms (social media, website, email, digital advertising).
• Create and build a comprehensive Gaming & Streaming Toolkit to guide participants on how to fundraise effectively.
• Lead recruitment and promotional activities for Make-A-Wish Canada’s inaugural summer gaming/streaming fundraising event through digital marketing and outreach efforts.
• Collaborate with the digital team to design and implement a supporter journey—from initial outreach to full participant acquisition and engagement.
• Manage and engage with the online gaming/streaming community, responding to inquiries, fostering conversation, and maintaining a positive, supportive environment.
• Build and maintain relationships with gamers, streamers, and potential fundraising participants to encourage long-term engagement and loyalty.
• Develop content related to gaming and streaming, including wish stories, blog articles, social media posts, and email content.
• Provide regular reporting on recruitment, engagement metrics, and campaign performance to internal stakeholders.
• Assist with general administrative and project support related to the gaming/streaming program, as needed.

WHAT YOU BRING

• Education in e-sports, marketing, public relations, or a related field (or working towards).
• Current student or a recent graduate.
• Some related experience is preferred.
• Familiarity with gaming, streaming and fundraising platforms (Twitch, YouTube Gaming, Discord, Tiltify, etc.), and online fundraising is a strong asset.
• Excellent writing, editing, and proofreading skills.
• Strong interest in nonprofit communications and brand management.
• Innovative, creative, resourceful self-starter; you enjoy challenging yourself.

• A clear Criminal Background Check will be required.

YOUR WORK ENVIRONMENT

• Hybrid work environment, requiring working in the office 2 days per week and working from a home office 3 days per week.

Physical/Mental Effort

• Work with multiple demands and changing/overlapping priorities.

How to applyIf everything you’ve read so far sounds like you, we encourage you to apply now! The deadline to apply is June 3^rd, 2025, at 11:59pm ET.To apply, please navigate to: https://jobs.dayforcehcm.com/en-CA/makeawishca/CANDIDATEPORTAL/jobs/1007Make-A-Wish Canada provides equal opportunity in employment and encourages applications from all qualified candidates. Reasonable accommodations due to disability are available on request at any stage of the hiring process.Our Commitment to IDEAMake-A-Wish Canada (MAWC) is committed to Inclusion, Diversity, Equity, and Access (IDEA). We believe that it is essential to our mission that we build a diverse, balanced, and vibrant workforce that reflects the diversity of the communities we serve and seek to serve. Research has shown that candidates from underrepresented groups often only apply when they feel 100% qualified. Therefore, we ask that even if you do not see yourself fully reflected in every job requirement listed on this posting, to still apply.Recruitment processOur recruitment process is swift in pace. Once applications are reviewed, we will contact our shortlisted candidates. Our typical process includes a phone screen, one or two interviews, and reference checking, followed by an offer and a criminal background check for the successful candidate.We would like to thank all applicants for their interest in working with us!ABOUT MAKE-A-WISH® CANADASince 1983, Make-A-Wish Canada has granted over 39,500 wishes across the country, over 1,000 last year alone. As an independently operating affiliate of Make-A-Wish International, Make-A-Wish Canada is part of the network of the world’s leading children’s wish-granting organization. We serve children in every community in Canada, and in more than 50 countries worldwide.JOIN OUR ONLINE COMMUNITYFor more information on how you can support Make-A-Wish^® Canada or get involved please visit our website at makeawish.ca.

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Tagged as: Communications, Digital Marketing, Marketing, Public Relations