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Executive Director – International Student Recruitment, UCW

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Expiration Date: May 31, 2025
Global University Systems
Role: Executive Director – International Student Recruitment, UCW
Reporting to: VP International Student Recruitment
Location: Canada
About Global University Systems
Global University Systems is an international education group that empowers students to
transform their lives through education. We believe education drives careers, lives, and society
forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range
of industry-relevant skills through inclusive, accessible, and digital-􀏐irst learning. We currently
educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to
our courses. Our global ecosystem powers accessible digital learning and academic achievement.
About University Canada West
Established in 2004, University Canada West is celebrating its 20th anniversary this year, marking a
significant journey from its modest beginnings in Victoria, British Columbia, to its two bustling
campuses in downtown Vancouver. Today, UCW offers globally-respected degree programmes to
nearly 14,000 students from more than 110 countries worldwide.
About the Role
As the Executive Director International Student Recruitment, UCW, you will lead and develop a
team while driving strategic growth through B2B partnerships, agent networks, and institutional
collaborations, with a strong focus on Canada. Your role will be pivotal in increasing revenues and
ensuring sustainable growth in a competitive market.
In this role, you will optimize team productivity, enhance agent and partner relationships, and
maximize student recruitment efforts to meet ambitious targets. You will develop market-speci􀏐ic
strategies to strengthen B2B and partner engagement, ensuring alignment with institutional
objectives and long-term success.
A commercial and strategic thinker, you thrive in a fast-paced environment and are eager to
progress within a forward-thinking, dynamic, and innovative organization. Your ability to foster
relationships with agents, institutional partners, and corporate stakeholders will be critical in
driving sustained growth and market expansion.
Key Activities & Responsibilities
• Strategy Development: Collaborate in designing the speci􀏐ic commercial strategy for
international student recruitment, ensuring its successful communication and implementation.
• Partner Development: Build and manage relationships with recruitment agents, corporate
partners, and educational institutions to drive student enrollment.
• Growth Leadership: Develop and execute business strategies to deliver growth in accordance
with strategic plans.
• Performance Interventions: Formulate and implement interventions to sustain performance
and capitalize on new business opportunities.
• Commercial Guidance: Guide and direct commercial activities across the brand to maximise
the potential of products and services, supporting delivery against KPIs and targets.
• Leadership: Lead by example, representing UCW and its partners in the best light at all times.
• Senior Collaboration: Attend monthly meetings with other senior members of the business to
align strategies and initiatives.
• Team Management: Manage a team of Business Development Managers, and Regional
Directors, increasing the presence of UCW and its partner brands in targeted regions.
• New Business Development: Drive new business development, monitor, and evaluate
emerging business opportunities.
• Recruitment Oversight: Oversee aspects of recruitment and selection for the student
recruitment department.
• Industry Engagement: Attend industry events and conferences to generate new business
leads.
• Performance Reporting: Track, analyze, and report performance, ensuring recruitment efforts
align with strategic growth targets.
Experience and Qualifications
• Proven experience in international student recruitment, agent management, and B2B
partnerships, particularly within the Canadian higher education sector.
• Expertise in developing and managing relationships with education agents, corporate partners,
and institutional stakeholders.
• Previous experience in telephone and face-to-face consultative roles.
• Successful management of large recruitment teams
• Proven track record of achieving targets and driving growth in student recruitment.
• Strong leadership skills with the ability to inspire recruitment teams.
• Previous experience working in a culturally diverse environment within a global organisation.
• Excellent communication skills, both written and oral, including presentations.
• High level of computer literacy, including word processing, spreadsheets, presentations,
databases, and the internet.
• Excellent project management, logistics, and customer relations skills.
• Highly numerate with strong financial analysis, forecasting, project costing, and budgeting
skills.
Global University Systems equal opportunity employer. We provide equal opportunities and are
committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic
origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of
offences, marital status, family status or disability.
The post holder may be asked to undertake different or additional duties in line with business
requirements at the request of their line manager.
There is an expectation that all employees will maintain the values of the Group and will comply with
the code of conduct as well as equality and diversity, health and safety and safeguarding policies.

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