Cold Calls
Cold calling is the practice of reaching out to employers who are unfamiliar with you, and it’s a powerful job search strategy that can help you tap into the hidden job market.
Preparing for Cold Calls
- Clarify Your Career Goals: Know what you want to achieve in your job search.
- Identify Target Organizations: Make a list of the companies or organizations you’d like to work for.
- Conduct Research: Learn as much as possible about these organizations to better understand their needs and culture.
- Identify Key Contacts: Find out who the key decision-makers are, such as hiring managers.
- Develop a Script: Have a clear strategy in mind for the call to ensure you stay focused and organized.
- Be Ready for Rejection: Understand that not every call will result in success, but every call is an opportunity to learn and refine your approach.
Making the Call
- Be Confident and Professional: Approach the call with confidence, politeness, and courtesy.
- Introduce Yourself: Start by briefly introducing yourself and the purpose of your call.
- Highlight Your Skills: Provide a concise overview of your career, education, and the relevant skills you bring to the table.
- Ask Insightful Questions: Prepare thoughtful questions to learn more about the company and any potential job openings.
- Inquire About Job Opportunities: Ask about available positions or upcoming hiring plans.
- Request Permission to Stay in Touch: Express your interest in staying connected with the employer for future opportunities.
What to Do in Specific Situations
- If the Contact Is Unavailable: Politely ask when would be the best time to follow up and avoid leaving a generic voicemail. You can also ask if the person answering the call can direct you to the right contact.
- If the Employer Isn’t Hiring: Request an informational interview to learn more about the company and its recruitment processes. This can help you stay on their radar for future openings.
- If Asked Why You Should Be Hired: Clearly connect your qualifications to the company’s needs, and offer to send your résumé for further consideration. Propose an interview to dive deeper into how your skills can benefit the organization.
After the Call
- Send a Thank You Letter: Always follow up with a thank-you letter to show appreciation for their time and to reinforce your interest.
- Keep Detailed Records: Maintain a log of your calls, including dates, names, and outcomes, so you can follow up as needed and track your progress.
By mastering the art of cold calling, you can expand your network, uncover hidden opportunities, and increase your chances of landing the right job.